To understand why white strawberries are white, it is best to understand why red strawberries are red. In the life cycle of strawberries, the flowers turn into small, pea-sized green strawberries. They grow as small green strawberries until they reach a certain size and maturity. They then turn white. As they continue to mature, strawberries which are red when fully ripe make use of proteins to turn from white to red. One of the primary ripening proteins is called Fra a1. Strawberries containing this protein redden into the familiar appearance as they reach full ripeness signaling their readiness to be consumed. Most white strawberries are either deficient or completely lacking this protein. So, even when they are ripe, they remain white instead of turning red. Their strawberry genetics don’t allow them to become red. So, the reason white strawberries are white is simply because they lack the ability to turn red. The Pineberry berries are white, ornately speckled with red seeds, and are a bit bigger than other pineberry varieties. Aroma is outstanding and the pineapple flavor is pleasant and mild. Protect from direct hot sun to keep fruits from developing more pinkish hues. Other than that the care of Pineberries is the same as traditional red strawberries.